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Amark  ICO List
ICO Details
SYMBOLXRC
Start Bonus%
Start Date 01-10-2019
End Date 31-12-2019
Base Ethereum
WhitePaper
EScrow
Total Supply
Price1 XRC = 0.3 USD

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Amark

A Global Network of Attention Ecosystems

About Amark

AMARK – A Trojan Horse for Crypto Adoption

Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.

AMARK is a platform that solves three key problems:

  • Local marketing inefficiency from the inability to capture customer attention
  • The need to collect personal data by marketing solutions
  • Poor consumer and merchant adoption of cryptocurrency

Efficient Local Marketing

AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.