Adsigma: Next Generation of Digital Advertising.
April 24, 2018 9:36 am,
Adsigma is the new generation digital display advertising platform that is driving blockchain technology to revolutionize the digital display advertising space. It empowers website owners or app owners to sell ad spaces directly to advertisers with no fees. Basically, it removes the middlemen between publishers and advertisers i.e. ad network.
Publishers take the help of digital ads to acquire new customers. But only 50%- 60% of revenue is shared with actual website owners and rest goes into the pockets of social media giants putting the website owners at loss.
There comes the Adsigma the decentralized ad network which resolves the problem of the unreasonable commission, Lack of negotiation power and the shortage of choice for publishers and advertisers. It is a powerful and easy to use platform for advertisers that give multiple targeting options like occasion, gender, interest, behavior, and context enabling them to reach millions of potential consumers. Since the data is stored in the decentralized system which is being maintained by all users, no one can manipulate or give privilege to any website or high paying ads. All publishers can actually see how many the advertisers pay for the clients or impression.
All transactions are made using Adsigma utility token called ADSi token. It can be exchanged between publishers and advertisers with the help of ethereum blockchain. These token can be used to buy digital display advertisement on web/app properties, and publishers can monetize their apps/websites using Adsigma platform.
The value of ADSi token is based on digital advertising market and activity within the network. And as the market for digital advertising is increasing so is the value of the token. Benefits of having ADSi token are:-
- Lifetime use of Adsigma products
- Voting rights for new features
- Paying for digital advertisement using Adsigma platform